QUALIFICATIONS AND JOB DESCRIPTION
BAT TURKEY IS LOOKING FOR A RESEARCH AND INSIGHTS EXECUTIVE
SENIORITY LEVEL: Experienced Professional
FUNCTION: Marketing
LOCATION: Istanbul - Turkey
WHAT YOU WILL BE ACCOUNTABLE FOR
- Support in conducting market research in line with Global and Regional agenda by ensuring that research Agencies develop an appropriate, cost effective and high-quality content
- Support the development of in-market consumer, customer and competitor insights by developing and maintaining comprehensive competitive analysis.
- Support the delivery of the Insights Learning Review to feed global strategy deep dives
- Support Insights & Research manager in delivering robust research projects to deliver consumer centric, impactful and forward-looking insights
- Support Manager in providing insights to understand consumer behaviour, perceptions and needs in relation to the product landscape, to drive the development of differentiated offers into our portfolio.
- Support development and delivery of End Market Consumer insights and diagnostics to inform brand strategy, improve deployment and drive business towards consumer centricity
- Support in managing all research projects in line with Global and Regional agenda and effectively integrating them into the management information system
- Control, analyse, interpret and report research projects following guidelines, within time and budget
- Ensure effective relations within the SP&I team and cross functional networking to develop effective and integrated insights
- Support research projects delivery through good relationships with external research Agencies.
- Continuously improve the quality of research tools and processes within the function to support the delivery of consumer centric insights
CAN THIS BE YOUR FUTURE ROLE?
- Are you an upbeat professional with a passion for research and a strong set of analytical skills looking for a new challenge?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- 2 to maximum 5 years of experience in Marketing & consumer research & insight is a must
- Good knowledge of MS Office package with a focus on Excel and PowerPoint
- Strong analytical focus to be able to identify the right information source to gather information
- Display leadership qualities
- High integrity and honesty
- Good communication skills
- Fluent in both spoken and written English
- Consumer marketing experience is a plus
BENEFICIAL
- Competitive salary& annual bonus
- Lunch at office canteen
- Health and life insurance
- Diverse and open team, engaging spirit